This past weekend, Amsterdam hosted the “Appelsap Fresh Music Festival”, a festival that brings together the sounds of Hip-Hop, R&B, Electronic music to the Dutch stage. This year marks the 15th anniversary of the festival and we would expect Amsterdam to do it big. Despite having welcomed famed headliners such as Mobb Deep and Rich Homie Quan, the stage that was particularly attractive to me was none other than the Soulection stage.
What’s amazing and inspirational to me is the progress of Soulection as a collective. I remember stumbling upon Soulection after hearing the hip hop heavy beats of Esta on Soundcloud and watching him perform live at a small underground concert in SF, garnering the attention of an audience of no more than 100 people. Over these past few years, Soulection has grown tremendously both figuratively and literally. Not more than a couple of months ago, I went to a concert featuring Joe Kay and Jay Prince in SF and almost everyone in line was either repping some sort of Soulection merchandise or donning the Esta man bun.
Soulection is now traveling and playing concerts around the world, not only playing at huge festivals such the Do Lab stage at Coachella, but also hosting their own stage (such as the Appelsap festival) and showcasing the talent of all of their artists. Soulection has a distinct vibe, a vibe that cannot be captured in words, but upon hearing it you just know and can automatically groove to it. As they like to put, Soulection is a movement, a culture that is defining the sound of tomorrow.
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JERRY LU - SOUNDCLOUD :@jerryylluu